Solutions / CRM

Track Every Deal, From First Contact to Closed Won

A pipeline built for how you actually sell: manage deals through a visual kanban board, score leads with AI, and run a referral program, all connected to the same client records you use across Arowk.

Why Arowk CRM

Most standalone CRMs live in their own bubble, disconnected from your billing, your support tickets, your team. Arowk's CRM is built into the same platform as everything else you run your business on. A deal you close here connects to the same client record your team sees in Orders, Accounting, and every other module.

See exactly where every deal stands

Manage your sales pipeline visually, dragging deals through stages from first contact to closed won or lost. Each tenant gets their own pipeline, ready to go from day one, with 5 starter stages you can rename, reorder, or customize completely.

  • Kanban-style board, drag deals between stages
  • Fully customizable stages: rename, reorder, add, or remove
  • Track deal value, currency, probability, and expected close date
  • Activity log on every deal: notes, calls, emails, meetings, and tasks, all timestamped

Know which leads are worth your time first

Every new lead can be scored automatically. Arowk's AI reviews the lead's details, service interest, budget, and message, then classifies it as Hot, Warm, or Cold with a summary and suggested next action, so your team knows where to focus.

  • One-click AI scoring for individual leads or your whole list at once
  • Clear Hot/Warm/Cold classification with reasoning
  • Manual override: adjust any lead's score yourself with a simple slider
  • Feeds directly into your CRM dashboard's lead-temperature breakdown

Turn your network into a growth channel

Run a referral program without a separate tool. Add affiliates, give them a unique referral code, and track every referral through to conversion, with commission tracking built in.

  • Unique referral codes per affiliate
  • Track referral status from pending to converted
  • Commission percentage and payout tracking (earned vs. paid out)
  • Archive affiliates without losing their history (fully restorable)

Your pipeline's health, at a glance

See where your leads are coming from, how many are hot right now, and how your pipeline is trending over time, all on one dashboard scoped to your business, not anyone else's.

  • Total leads, new-this-month, and hot-lead counts
  • 6-month lead trend chart
  • Leads by source and by temperature (hot/warm/cold)
  • Top leads table, sorted by AI score

How it all works together

A lead comes in through your website. Arowk's AI scores it. Your team converts the promising ones into a Client record. From there, you build a Deal in your Pipeline, track every interaction in the activity log, and move it toward Closed Won, all without leaving Arowk or re-entering the same information twice.

We're not done. Here's what's next:

Conversion rate tracking: a real, calculated view of how many leads become paying clients

Deal-to-Order automation: automatically create an Order when a deal is marked Closed Won

Frequently asked questions

Included with every Arowk plan. No separate subscription, no extra login.
Not yet. Your team reviews each lead and converts it to a client with one click, then creates a deal from there. Full pipeline automation is on our roadmap.
Yes. Every tenant starts with 5 stages (Lead, Qualified, Proposal, Negotiation, Closed Won), and you can rename, reorder, add, or remove stages to match how your team actually sells.
Deleting a deal is permanent. There's no restore. Archiving (which you can undo) is available for affiliates, but deals are deleted for good, so double-check before you confirm.
No. Every deal, lead, and affiliate record is scoped to your business alone.

Take the CRM for a spin

Product walkthrough coming soon

Stop losing track of deals in spreadsheets

Arowk's CRM is included with every plan, connected to the rest of your business from day one.